Social Media plays essential role for your inbound marketing strategy. Once you’ve created valuable content, social media is great to deliver it to your targeted audience. It can also increase brand awareness and visibility, connect with your audience, capture leads for your business and even drive referral traffic to your website.
All this help in growing your business but you will see the change only when you have the perfect strategy for your business.
The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.
To keep your brand from sitting on the sidelines we’ve discussed few steps which can help you develop social media marketing plan for your business.
Set S.M.A.R.T Goals:
So first thing first, you have to figure out what do you want from social media.
Success can’t be measured without goals.
Is it people talking about your brand? Or
You want to achieve higher quality of sales? Or
Improve your return on Investment? Or
Boost traffic to your website?
Whatever your goal is, it should be
Study your Audience:
Making assumptions is a dangerous game for marketers. Thanks to analytic tools, that you don’t have to anymore.!!
Knowing who is your audience and ideal customer is the key to create relevant content that will attract your audience engage them to like, view and comment. But businessman doesn’t want these likes or comments, he wants sales to grow. And you can grow your business by creating personas. These allow you to think of your potential fans, followers, and customers as real people with real wants and needs. And that will allow you to think more clearly about what to offer them.
Study your Competitors:
Odds are your competitors are also using social media marketing and you can learn from what they are doing and apply those things to make your business grow. So WATCH and LEARN!!
Conduct competitive analysis in order to have clear view of who your competition is and what they are doing well and not so well. This will also help you understand their weak points. For example, your competitor is putting effort on enhancing his brand on Facebook but not on twitter or Instagram. You can take is a opportunity and might focus on platforms where audience is underserved, rather than trying to win fans from leading player.
Golden ratio (30/60/10):
What’s the right mix of content?
o How much of curated content you should share?
o How much of owned content you should share?
o How often you should post for promotion call?
The easy answer is “it depends”
But why to settle for less when we could do better?
To achieve the perfect mix, follow 30/60/10 ratio.
30% owned content:
The big question here can be why owned content is not getting the lion share of 60%?
It is because you don’t want to make your organization look like self-absorbed. If you talk only about yourself, you’ll limit the growth potential.
Another question can be what is owned content? Any blog posts, articles, photos, videos, infographics, and other content that you’ve created is your owned content.
60% curated content:
Curated content is posting material that is not created by your brand. It’s from external sources.
Sharing content from competitors implies that you’re more focused on bringing value to your audience rather than promoting yourself.
10% self promotion:
One of the important part of your social media strategy is shameless “self-promotion” (sell yourself). Continue sharing valuable content by using above strategies in order to foster trust of your audience, and they’ll become more accepting of your promotional content. They might even make a purchase!!